Less costs more
»From the apple and business part of the brain.
Precisely why big movie studios simply don’t get it.
So Jobs compromised just a bit: Most older movies will sell for $9.99. The price goes to $12.99 for certain Disney classics like Bambi and Cinderella, along with new movie pre-orders and new movies in the first week of availability. After that, the new movies will be $14.99.
The studios still hate that, because they think digital movie downloads should be priced higher than physical DVDs, even though there are no physical production, distribution or inventory costs. They should cost more, the reasoning goes, because of the added convenience to consumers.